City of Amsterdam
Discover Amsterdam
Visual Identity | Campaign
A proactive tourism initiative aimed at establishing an organized strategy to assist international tourists in exploring Amsterdam in a sustainable and practical manner, while providing a memorable and engaging experience for visitors to Amsterdam.
X Marks the Spot:
Discover Amsterdam adopts a hands on approach to tourism management, actively guiding visitors through various touchpoints to minimize their impact on the local community. This helps to create a more sustainable tourism ecosystem and minimize disruptions to the daily lives of residents.
